A colorful brand

Naming  ·  Branding  ·  Print

A colorful identity for the First pediatric and obstetric osteopathic clinic in Barcelona. Osteopathic clinic specialized in pregnant/mothers and babies/children.
The naming should be descriptive and avoid cliches.


The proposal reflects the link between the two main users: mothers/pregnant and children/babies, including concepts such as “care” and “caress” implicit in the physical contact between osteopath and user and also between mother and son.

Every patient is our “mommy’s kid”

Logo Concept

The logo is constructed from basic forms, which allow an easy understanding by main users (babies, children and teens). Koala reflects the bond between mother, child and therapist.


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